Bringing people together is only the beginning
Many events are created with the expectation that participants will meet, talk, and get to know one another. The event may bring the right people into the same place, but the interactions between them are often left to develop on their own.
Once the event begins, participants are often left to navigate the room without a shared process for meeting others. They have to decide whom to approach, whether that person is open to talking, how to begin the conversation, what they might have in common, and when to move on. Each of these decisions is ordinary on its own. Taken together, however, they mean that every new conversation depends on someone taking the initiative and navigating that uncertainty.
As a result, the conversations that take place are often shaped by familiarity, proximity, confidence, and chance. Participants may remain with the first people they meet, find no comfortable opportunity to approach someone else, or leave without speaking to people they would have been interested in meeting. An event can therefore succeed in gathering people while only partly supporting the interaction it was intended to create.
Ooverlap was created to bridge that gap by adding structure to the transition from being in the same room to actually beginning a conversation.